How much does a coaching website cost in the UK?

A coaching website in the UK can cost from about £100 a year to several thousand pounds. For most solo coaches, a sensible budget is a DIY builder at first, then £500 to £2,000 for a freelancer when you've got steady clients.

Declaration first: we sell websites, and a coach can spend far less than we charge. Someone with three clients and a clear niche doesn't need what we sell. Our prices sit in the tables below with everyone else's, and I'll tell you when to go cheap.

What the published prices say

Most of these ranges come from publishers with a stake in the answer, and they disagree, so treat them as guides.

ExpertSure's upkeep figure is high for a coach, in my view. It includes content updates, security and maintenance by someone else. If you keep a simple site on a builder, you won't spend that.

I looked for monthly website services built for coaches, with published UK prices. I didn't find any I could confirm at source, so I've left them out. If you get a quote, the questions further down still apply.

The three-year sum

A cheap first year can hide a dear third. I've used published prices and ignored your own time. Ours exclude VAT. The pages we read for Wix and Squarespace don't say.

The freelancer's £1,500 and £15 a month are my assumptions, picked from inside the published range. Real upkeep depends on who makes your changes.

Here's the sum that matters more. On the example fee, one six-session programme brings in £822. So the gap between Wix and ours over three years, about £2,650 on annual billing, is a little over three clients in three years. If a better site won't win you one extra client a year, buy Wix.

Why would anyone pay more? Because you're paying someone else to do it. We include unlimited updates done within 48 business hours, hosting, lead forms and set-up for AI search. A brand-new page is £150. If those things don't matter to you, a cheaper option makes sense.

Ownership matters too. You rent ours as a service: we host it and make your changes for as long as the plan runs. The code's yours, free, after 24 months of payments, and you can buy it out sooner. Leave without buying it and the site comes down, and the same goes if you claim the 30-day money-back guarantee.

What a coaching website actually needs

You don't need much. You need it to be clear.

• Who you work with, in the first line. "Leadership coach for new directors in the North" beats "Unlocking your potential".
• The problem you help with, in their words.
• How it works: how many sessions, how long, online or in person.
• A fee, or at least a range. I think this is the most useful line on most coaching sites, and it's the one most coaches leave off.
• A real photo of you. People buy the person.
• Your experience and credentials, exactly as they stand.
• A way to book a discovery call in under a minute.
• A phone number, if you'll answer it or have something that does.

Don't let anyone sell you 40 pages. A home page, an about page, one page per service, a fees page, contact and your legal pages will do. A few strong articles are worth more than ten thin ones.

What your site must get right

This is where a coach's site differs from most small business sites.

Credentials

Say exactly what you hold. "ICF PCC" and "ICF-trained" are different claims, and so are "accredited" and "qualified". Don't use a badge you're not entitled to. Marketing Beat reports that the ASA banned a counselling service ad over a claimed BACP membership and accreditation. And stay clear of protected titles such as "occupational psychologist" unless you're on the HCPC register.

Testimonials

Under the CAP Code, you must hold documentary evidence that a testimonial's genuine, plus contact details for the person who gave it. Publish a fair selection. The Code also bars selectively publishing reviews in a misleading way. Get written permission, and let the client choose how they're named.

Results

Don't publish income claims you can't show are typical. The ASA published rulings on this in October 2025. Osborne Clarke's summary says testimonials and "results vary" weren't enough. The ruling on Jessica Crane Ltd, dated 15 October 2025, also dealt with a "top 1%" claim, and with free training that implied a full result.

Health and wellbeing

Don't say or imply you treat anxiety, depression, OCD, phobias or similar. In 2018 the ASA ruled on life coaches whose testimonials implied treatment of phobias and anxiety. Testimonials on your site count as your claims.

Where coaching stops

Add a short line to your contact page: coaching isn't a crisis service. Give the NHS and Samaritans numbers. If someone in a bad way lands on your site at 2am, that line matters more than your logo. I'd suggest: "If you're in crisis, please don't wait for a reply from me. Ring 999 if you're in danger, or Samaritans free on 116 123."

Prices and privacy

If you sell to consumers and you're VAT-registered, show prices with VAT. Add a privacy notice that lists your tools, and a cookie notice if you use analytics. If people can buy online, give them the cancellation information before they pay. See how to set your coaching fees.

What to check before you sign

1. Who owns the domain? It belongs in your name or your business's, not the supplier's.
2. What happens when you leave? Ask if you keep the site, the words and the photos.
3. How long are you tied in, and what notice do you owe?
4. How many changes come with the price, and how quickly?
5. Is VAT included?
6. Can you see how many enquiries it brings in?
7. Does a booking link work on a phone?
8. Where do form enquiries go, and who can read them? Your forms may hold sensitive details.

When to spend less

Plenty of coaches shouldn't buy from us.

• If you've just started, use a Wix or Squarespace site. Spend your first money on your first clients. Write the words yourself, because nobody knows your work better.
• If almost all your clients come from referrals, a one-page site that confirms you're real is enough. People checking you out need a photo, a credential and a way to get in touch.
• If you sell only to organisations through a provider, a strong LinkedIn profile may do more.
• If you enjoy this sort of thing, DIY is fine.

Spend more when strangers are finding you but not getting in touch, or when a poor website is costing you corporate work.

David Bell, founder of Real Business Systems

David helps small UK businesses get found, answer every enquiry and keep customers coming back. We sell some of the services mentioned here, and we say so where they come up.